Ep. 031 Holistic Health, Biohacking, and Chiropractic Care w/ Kyler Case
- Ryan Snaadt
- Apr 2
- 4 min read
If you’re a business owner or marketer in Des Moines, Iowa, looking for insights on growth, branding, and differentiation—this episode of the Rhymes with Odd podcast with Ryan Snaadt delivers far more than just a conversation about chiropractic care. Featuring Kyler Case, owner of Metro Movement Chiropractic and Rehab, the discussion dives into entrepreneurship, modern healthcare trends, and how local businesses can stand out in competitive markets.
This blog breaks down the key takeaways from the episode, with a focus on actionable insights for Des Moines entrepreneurs, service providers, and marketers.
From Small-Town Iowa to Building a Modern Health Business
Kyler Case’s journey begins in small-town northwest Iowa, where he grew up playing sports and eventually faced multiple ACL injuries during his college football career. Those injuries became the catalyst for his career path.
Rather than pursuing traditional routes, Kyler leaned into a movement-based chiropractic model, which emphasizes long-term performance and recovery—not just quick pain relief.
After graduating from chiropractic school, he skipped the typical route of working under another clinic and instead launched his own business immediately.
Key takeaway for Des Moines entrepreneurs:
You don’t need to follow the “safe” or traditional path to succeed.
Starting lean and learning as you go can be a powerful strategy.
Bootstrapping a Business in Des Moines
One of the most compelling parts of Kyler’s story is how he started Metro Movement with minimal overhead. He began in a single rented room inside another clinic, avoiding loans and outside investors entirely.
Over time, he scaled into a larger shared facility in Urbandale—partnering with a gym to create a hybrid space that supports both rehab and performance training.
Why this matters for local business owners:
Low overhead = lower risk
Strategic partnerships (like sharing space) can accelerate growth
You don’t need perfect conditions to start—just momentum
For many Des Moines startups, especially in service-based industries, this “start small, grow smart” model is highly replicable.
How to Stand Out in a Crowded Market
Kyler highlights a major shift happening in the chiropractic industry: moving away from quick, transactional care toward a holistic, results-driven approach.
Traditional model:
5-minute appointments
High volume, low personalization
Modern model (what Kyler uses):
60-minute sessions
Focus on strength, mobility, and long-term performance
Customized plans based on client goals
Business insight:
Differentiation is everything.
If you’re a Des Moines marketer or business owner, ask:
What do competitors do that feels outdated?
How can you modernize your approach?
Kyler didn’t just open another chiropractic clinic—he redefined the experience.
The Power of Niche Targeting
Instead of trying to serve everyone, Kyler focuses on:
Endurance athletes
Runners
CrossFit athletes
Active adults
These clients don’t just want to “feel better”—they want to perform better.
Why this is a powerful marketing strategy:
Clear audience = clearer messaging
Higher perceived value
Stronger word-of-mouth referrals
For Des Moines businesses, niching down can feel risky—but it often leads to faster growth and stronger brand identity.
Social Media Marketing That Actually Works
One of the biggest growth drivers for Metro Movement has been organic social media marketing, particularly on Instagram.
Kyler admits he didn’t enjoy being on camera at first—but he committed to consistency because it was his only marketing channel during COVID.
What worked:
Posting consistently
Sharing actionable, educational content
Demonstrating exercises and solutions
What didn’t:
Early attempts at paid ads (without strategy)
Key lesson for marketers:
You don’t need a massive budget to grow—especially in a local market like Des Moines.
Instead:
Focus on value-driven content
Build trust with your audience
Stay consistent over time
Kyler noticed a direct correlation: when he posted more, he got more clients.
Why Word-of-Mouth Still Wins in Local Markets
Despite using social media, Kyler emphasizes that word-of-mouth referrals are still his strongest growth channel.
When clients achieve real results, they naturally refer others.
For Des Moines businesses:
Your customer experience is your marketing
Great service compounds over time
Trust spreads faster in local communities
This is especially important in service-based industries like healthcare, fitness, and consulting.
The Shift Toward Holistic Health and Biohacking
The episode also explores the growing trend of biohacking and holistic health, including:
Cold plunges
Sauna use
Breathwork
Stress management techniques
Kyler’s perspective is practical:
If it helps you feel better and manage stress, it’s worth exploring.
He emphasizes four key pillars of health:
Exercise
Nutrition
Sleep
Stress management
Business takeaway:
Health and wellness trends are evolving—and consumers are becoming more educated.
If you’re in the Des Moines health, fitness, or wellness space:
Consider how you can integrate holistic approaches
Educate your audience through content
Focus on long-term outcomes, not quick fixes
Building a Business Around Results, Not Transactions
A major theme throughout the episode is shifting from transactional services to relationship-based results.
Kyler works with clients for 2–4 months at a time, helping them reach specific goals (like running a marathon). Even after “graduating,” many clients return for maintenance or future training cycles.
Why this model works:
Higher lifetime customer value
Stronger client relationships
More predictable revenue
For Des Moines business owners, this is a critical mindset shift:
Don’t just sell a service—solve a long-term problem.
Advice for Entrepreneurs: Go All In
Kyler’s closing advice is simple but powerful:
“Dipping your toes in the water is going to get you nowhere—just commit to it.”
He encourages young entrepreneurs to take risks early, when they have fewer responsibilities and more flexibility to fail.
Key mindset for business owners:
Failure is part of the process
You’ll learn faster by doing
Iteration leads to success
This applies whether you’re launching a startup in Des Moines or scaling an existing business.
Final Thoughts for Des Moines Business Owners and Marketers
This episode with Ryan Snaadt and Kyler Case offers a blueprint for modern business growth:
Start lean and adapt quickly
Differentiate through experience, not just service
Use social media to build trust and visibility
Focus on a niche audience
Deliver real results that drive referrals
Whether you’re in healthcare, fitness, or any service-based industry, these principles can help you grow a sustainable, standout business in the Des Moines market.
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