Let’s be honest for a second: trying to get someone to watch a full video on social media these days is like trying to convince a cat to take a bath. It’s difficult, it’s messy, and honestly, you’re probably going to get scratched. Grabbing and holding attention on platforms like Instagram, TikTok, and YouTube is getting harder by the second. Algorithms evolve constantly, trends move at warp speed, and your audience’s attention span is currently hovering somewhere around the

Today, I am reviewing our social media management software of choice, Cloud Campaign. If you aren't familiar with it, Cloud Campaign is a social media management platform built specifically for marketing agencies to post, manage, and report on content for their clients. It is built to do one thing and one thing only: manage social media content at scale. Now, I am no stranger to the social media tool wars. Over the years, I have tested and used pretty much every heavy hitter

Building a Local Empire: Scaling a Family Business in Des Moines with Spenser Jeshani In the latest episode of the Rhymes With Odd podcast, host Ryan Snaadt sits down with Spenser Jeshani, the driving force behind Executive Laser Wash. This isn’t just a story about soap and water; it’s a masterclass in the American Dream, second-generation business transitions, and the grit required to maintain a service-based empire in the volatile climate of Central Iowa. For Des Moines bus