How to Create an Ideal Customer Persona as a Marketing Director Today, we are stripping away the guesswork of marketing to every person out there and building the ultimate foundation of any successful business: your Ideal Customer Persona, or ICP. By the end of this video, you’re not just going to know what an ICP is. You’re going to have a step-by-step framework to build a living, breathing avatar of your perfect customer, and—most importantly—you’ll know the exact marketing