How to Create an Ideal Customer Persona as a Marketing Director Today, we are stripping away the guesswork of marketing to every person out there and building the ultimate foundation of any successful business: your Ideal Customer Persona, or ICP. By the end of this video, you’re not just going to know what an ICP is. You’re going to have a step-by-step framework to build a living, breathing avatar of your perfect customer, and—most importantly—you’ll know the exact marketing

Marketing a local business has changed dramatically over the past few years—and if you’re a business owner in Des Moines or the surrounding areas, adapting to these changes isn’t optional. It’s the difference between steady growth and getting left behind. A recent presentation from the Polk City Chamber of Commerce, Ryan Snaadt and Ryan Toney broke down exactly what’s working right now—and more importantly, what will continue working into 2026. This guide expands on those