Marketing a local business has changed dramatically over the past few years—and if you’re a business owner in Des Moines or the surrounding areas, adapting to these changes isn’t optional. It’s the difference between steady growth and getting left behind. A recent presentation from the Polk City Chamber of Commerce, Ryan Snaadt and Ryan Toney broke down exactly what’s working right now—and more importantly, what will continue working into 2026. This guide expands on those