As a college admissions team, how do you react when your campus tours decrease drastically during a global pandemic, slowing prospect interest? You pivot.
That is what Simpson's Admissions team did when they reached out to me about creating a virtual campus tour. This video allows website visitors the chance to get a glimpse of campus without actually being there.
We had to get a lot of information about the historic college in the timeframe, but I am very happy with how this turned out!
The tour was captured with a 360 video camera, intermixing photos and b roll from past projects SMG has done with the college.
The joint effort involved many different departments including OMPR, Admissions, and internal executives.
Roll Storm!